Why the blue colour?

Blue is the colour of tranquillity and serenity, of friendship and friendliness. Fresh and cheerful it makes us feel protected. It reminds us of the sea in calmness and the clear sky. The perfect colour for the line that protects our skin.

The best prescribers

In 2007 the top-model Linda Evangelista was the campaign image and ambassador of the renewed line. It was the first time that Linda accepted to do a campaign in Spain. The photographer was the internationally renowned Javier Vallhonrat. An avantgarde a striking campaign. A before and after in the history of the firm.

In 2017, exactly 10 years later, the line is renewed again with the latest trend in beauty: anti-pollution cosmetics. For the occasion, right in the centre of the Gran Vía (Madrid) we made a presentation and had the actress Blanca Suárez as sponsor, a urbanite and cosmopolitan woman, the perfect representative of anti-pollution cosmetics.

It is the cosmetics with prize

This year 2018 the magazine VOGUE ESPAÑA awarded Cityproof from Excel Therapy O2 as Best In-booth Treatment for its innovation, effects and sensoriality on the skin; a new-generation therapy applied with a massage inspired by an ancient Oriental therapy and facial reflexology. A true revolution in anti-pollution treatments.

Where was the campaign spot filmed?

We wanted a urbanite and cosmopolitan city. That is why we chose Valencia as the place for this video spot. The city of flowers and light.

Its blue, clear skies can be enjoyed all the days of the year. It gave birth to painters such as Sorolla, known as the “painter of light” for his paintings of the Mediterranean; or Calatrava, the famous architect of the City of Arts and Sciences, situated between the sky and the earth, where the colour blue is the true protagonist.

If you need any further information please contact us vial email, pm on facebook, call into your nearest Germaine de Capuccini centre.